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press contact:
Geoffrey Moran
Evolving Toys, LLC
p 888.218.7171


Ingenious Inventions selected as a Finalist for MSA Buyer’s Choice Award!



San Diego, CA – April 1st, 2009 - Evolving Toys, LLC is pleased to announce that Ingenious Inventions was selected as a Finalist for the Museum Store Association’s Buyer’s Choice Award in the Toy and Game Category at the 53rd Annual MSA Conference & Retail Expo in Phoenix, AZ. The other two Finalists were the Magic School Bus Going Green Kit from the Young Scientists Club and Modern Artists Go Fish for Art from Birdcage Press.


Ingenious Inventions is a technology trading game for children eight years and up that introduces them to a variety of future-shaping inventions such as Robotic Pets, Holograms, BioFuels and Wind Farms. Players trade cards in the rummy-like game to diversify their hand with one invention of the highest possible point value from each of six invention families. The first to collect one invention from each family can knock on the table to end the game, or keep trading for higher points first to ensure victory!


Geoffrey Moran, President of Evolving Toys, reported that Evolving Toys “was thrilled to have one of our products selected as a Buyer’s Choice Finalist at our very first MSA show. We were honored that museum store buyers placed Ingenious Inventions in the same company with such successful and celebrated educational products from the Young Scientists Club and Birdcage Press.”


Ingenious Inventions will soon be available at over two dozen top science and technology museums across the country as well as a host of specialty toy stores, educational stores and gift shops. More information about the new game and others in the Small Boxes : Big Play line can be found at www.evolvingtoys.com.


About Museum Store Association

MSA is a nonprofit, international association organized to advance the success of cultural commerce and the professionals engaged in it. By encouraging high standards of professional competence and conduct, MSA helps retail professionals at cultural institutions better serve their organizations and the public.


About Evolving Toys, LLC

Evolving Toys® combines sharp insights, fresh design and cool technology to create new kinds of fun. We believe that creativity isn’t linear and great toys and games aren’t the sum of their parts. As such, we strive to create products that combine the qualities of innovation, education and play.


For more information please contact:

Geoffrey Moran, President

Evolving Toys, LLC

p: 888.218.7171

f: 888.218.7171