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Geoffrey Moran
Evolving Toys, LLC
p 888.218.7171


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"Play Civil, America!"


New Board Game Promotes American Togetherness via Fun Cultural Lore

New York, NY. - February 11th, 2007 – Evolving Toys, LLC today introduced its new board game, Civil Lore! – The Game of American CultureTM, at the 104th American International Toy Fair in New York City.  The fun knowledge game promotes American community by celebrating the best of our nation’s cultural history, modern folklore and cool civic facts.


“Americans are looking for ways back to the roots of our civil society,” said Geoffrey Moran, President of Evolving Toys, LLC, “and they are hungry for more meaningful entertainment.  Civil Lore! lets friends and family get away from their televisions, dvd players, computers, cell phones and the rest to enjoy simple face-to-face time together, exploring the stories and folklore that constitute America’s lasting cultural identity.”


In Civil Lore!, players circle an innovative game board to stake flags in six fun cultural territories, by answering questions about different kinds of American lore.  But watch those flags – others try to topple them – likely becoming Cannon Fodder themselves.  Thwart those efforts and occupy the whole board to win.


Civil Lore! contains over 2,000 high quality questions that draw from our nation’s deep wells of regional culture – from our town halls to our urban scenes, our country roads to our modern airwaves, our secret natures to the landscapes of our future.

Asked about Civil Lore!, Mr. Moran responded: “We showed a prototype at an earlier Toy Fair and learned a lot.  Since then, we have dramatically improved the game’s packaging, lowered the price point, and put it into production.  Based on the strong enthusiasm we received from buyers before, we believe they will love Civil Lore! now!”


Civil Lore! – The Game of American CultureTM retails at a manufacturer’s suggested price of $29.95 and will be available in specialty stores coast to coast by May of 2007.


To learn more about “the game that strives for a more perfect union,” interested parties should call 888. 218.7171 or visit playcivil.com.


About Evolving Toys, LLC
Evolving Toys combines sharp insights, fresh design and cool technology to create new kinds of fun.  We recognize that creativity isn’t linear and great toys and games aren’t the sum of their parts.  With this in mind, we strive to create products that always embody the values of innovation, education and play.


For more information please contact:

Geoffrey Moran, President

Evolving Toys, LLC

p: 888.218.7171

f: 888.218.7171