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Geoffrey Moran
Evolving Toys, LLC
p 888.218.7171


Dr Toy

Dr. Toy Plays Civil!


Civil Lore! Wins a Celebrated

Dr. Toy Best Products Award 2007

La Jolla, Ca. - June 25th, 2007 – Evolving Toys, LLC is proud to announce that Civil Lore!– The Game of American Culture has been awarded a Dr. Toy’s Best Products Award 2007.  Stevanne Auerbach, Ph.D (a.k.a. Dr. Toy) is one of the world’s preeminent authorities on play, toys and children’s products, who for over fifteen years has sought out the best toys and games in the nation for recognition in her widely publicized awards program. Inclusion of Civil Lore!– The Game of American Culture marks one of few times in the program’s history that a product specifically designed for ages 13+ has received an award.


“Civil Lore! is a smart knowledge game best played by families with teens, and as such does not fit into dominant toy and game marketing demographics,” said Geoffrey Moran, President of Evolving Toys.  “We're thrilled to have received Dr. Toy’s Best Products Award, because we feel that Dr. Toy recognized this game’s unique contribution to the market – a fun and challenging educational product that fosters positive civic ideals and facilitates wholesome knowledge sharing across generations.”


Civil Lore!– The Game of American Culture is the award-winning Americana trivia game where families “battle” to win the board by using their knowledge of America’s most entertaining cultural lore.  Players stake flags that others try to topple by risking extra-tough Cannon Fodder cards.  Six imaginative cultural categories contain over 2,000 family-friendly questions about folk heroes, tall tales, urban legends, native American mythology, roadside attractions, amazing oddities, national parks, UFO sightings, sci-fi snippets and many other varieties of fascinating cultural lore.


“To me the leading benefit of Civil Lore!is that it rekindles the American tradition of civility, while also proving the old adage that two heads are better than one when families play in teams,” Geoffrey Moran elaborated. “The game stimulates wonder about the people, places & events behind the questions and forges connection between players.”


Receipt of Dr. Toy’s Best Products Award 2007 comes on the heels of the game’s recognition at Games Expo 2007, where Civil Lore! was named a Top Ten Family Game by TDMonthly Magazine and topped the Toy Man’s Top Ten List of all games at the same show.


About Dr. Toy’s Best Products Award
Dr. Toy's Awards Program was developed by noted child development authority, Stevanne Auerbach, Ph.D. as a service to consumers who wish to purchase safe, developmentally appropriate, high-quality children’s products.  The awards list is available on Dr. Toy's Guide at www.drtoy.com or by mailing a request for a free hard copy (with SASE) to Dr. Toy, Institute for Childhood Resources, 268 Bush Street, San Francisco, CA 94104.


About Evolving Toys, LLC
Evolving Toys combines sharp insights, fresh design and cool technology to create new kinds of fun.  We recognize that creativity isn’t linear and great toys and games aren’t the sum of their parts.  With this in mind, we strive to create products that always embody the values of innovation, education and play.


For more information please contact:

Geoffrey Moran, President

Evolving Toys, LLC

p: 888.218.7171

f: 888.218.7171